The New Children's Museum, San Diego
'Re-brand our existing identity'
The client's re-brand started with a new name, Exploria. The museum's core values are creativity, collaboration and confidence. The name Exploria aims to excite children about the possibilities found within the museum.
The Scallywags are at the centre of Exploria's identity. These characters guide people around the museum and have personality traits the children can associate with. A bright and varied colour palette has been used for adaptability, and to emphasise the diversity within the museum.