Graphic Design Student Project
'Create a brand identity and design the packaging for our cold brew coffee'
The client has a specific target demographic of fierce and fiery mothers. The company uniquely combines Peruvian coffee beans with local coca leaves. The name C'up was chosen to emphasise the dramatic effect the coffee has on keeping you awake. This is not coffee with the faint hearted, this is not your everyday coffee. The brand identity is elite, yet sassy, combining traditional Inca symbols and a holographic finish.